Yesterday, I was given the directive to conduct a comparative analysis between my company’s services and our major competitors.The telecom industry, specifically its business development theatre has become something that is both congested and incestuous in the sense that it has turned into an intimately and improperly connected network.People almost always know each other and it’s never a surprise to come across a familiar name when you’re working on a lead.The sales process in the telecom industry is a very vicious, dog eat dog cycle and there are times when marketing people like me need to roll their sleeves up and get dirty.
In making an effective analysis I felt like I needed to gather sensitive and often confidential information and consolidate it into a report which I will send to the top brass to help them make informed decisions with regards to where they ought to steer the product towards in the future and what measures to take to maintain an edge over our competition.
It is a misconception that corporate espionage is a high-tech crime perpetrated by slick James Bond operatives (like yours truly) or uber genius computer hackers. Nothing could be further from the truth. Just about all corporate penetration is accomplished with decidedly simple, and preventable, methods.So don your sneaking suits, prep your night vision goggles, lock and load and join me behind enemy lines for a day of corporate espionage…
The Risks and planning
As with most special operations, to pull off something like this requires intensive planning and research.Everybody knows I’m a pessimistic motherfucker,I’m the type who’s constantly eyeing the fire exit inside the movie theatre or the emergency door inside buses and airplanes. Heck, I’m the type who brings along prefabricated excuses to dates so I could get out of them easily if it turns sour.I weigh everything in my head and the biggest risk that I could think of would be being slapped with a lawsuit.This industry is notorious for exercising legal muscle over the smallest of things. Telecom giants have so much money to throw around that they’re not afraid to file cases against other companies who’re kicking their asses in terms of revenue.
Michael Chertoff, head of the criminal division at the
Mr. Chertoff said that the biggest increases in investigations of possible accounting fraud have been in the telecommunications, software and energy areas and that violations appear to have been motivated by the “tremendous pressure to meet revenues and earnings projections.”
A lawsuit? Nah.I am an offshore operative which means that
Modus
I submit that information on a computer can be quite valuable but I am not a hacker; I do not have l337 skills to pull off something like that.But you have to understand that the same information stored in a person’s head is just as valuable. My weapon of choice? The Telephone.I’ve spent a lot of time over the phone talking to Americans and I feel that this is the best medium for me exploit.Another thing is that I can be a lying sack of shit without sounding like I’m a lying sack of shit.I have mastered the art of bullshitting and it has paid off for me so far. I’ve always wondered how it feels like to pose as somebody else like what they do in the movies but what the hell would I say?“Hi this is Chip Wheatley, I’m a special agent from the FBI?” I don’t think so.I think I’ll just make it up as I go along.
Greenlight. Good to go!
With the confidence provided by the fact that I have thoroughly planned and explored every nook and cranny of what I’m doing, I nervously picked up the phone and dialled the main number of one of our biggest competitors.The receptionist picked up, gave me her rehearsed greeting and I, in turn, spoke into my receiver.Being in sales for the last couple of years, I have learned to feign pleasantries and sound lively and enthusiastic even if I’m feeling otherwise.I explained my situation and introduced myself as “Brad Beausoleil” (I don’t know where the hell I got this name so don’t bother asking me.), a Radio Telecommunications student from MIT and I explained to her that I wanted to talk to somebody in their organization regarding their service levels and their pricing.Now what I was asking for was sensitive data but you’d be surprised how eager people in America are in helping students doing research; unlike here in the Philippines where you’d be brushed off like a bothersome fly by receptionists in any private or government offices.Maybe that’s why the quality of education in the US and here in the Philippines sits a mile apart; Nobody ever supports open ended learning here and education here is cakey in the sense that a huge chunk of the learning process is done inside the classroom.But I digress.
The receptionist happily transferred me to the company’s VP for Media Relations and Carrier Alliances; usually C-level executives and VP’s let their voicemail pick up and just call you back but I was surprised when a woman picked up the phone. Strange, and it’s thanksgiving weekend too.“Hi Brad. This is XXXXX, XXXX, I’m the VP for Media Relations for XXXXXX, How may I help you today?”I was surprised.She knew my “first name”; the receptionist probably called her beforehand to inform her of what I am calling in regards to.“Hi XXXXX! As you may have already gathered, my name is Brad Beausoleil and I’m a Radio Telecommunications student from MIT, how are you doing?”I said with instinctive liveliness.
“Very good! And yourself?”
“Never been better! I was wondering if you could help me out ma’am.I’m actually doing my undergrad thesis and it’s regarding XXX XXXX service levels and pricing.I have heard and KNOW from my research that your company is the best in the industry and I was hoping you’d talk to me about it.”
“I’d be more than willing to—IF YOU TRADE INFORMATION WITH ME.”
Her words cut into my gut like a thousand pieces of broken glass.TRADE INFORMATION WITH HER? What the fuck? What does she mean?This is sort of those movie moments when the evil villain dressed in colorful leotards and shoulder pads sees past the hero’s disguise and sends him off to be eaten by rabid mutant worms or what not.Did she read her caller ID information and traced it back to our office? Impossible! We’re using a DID number from the eastside and all voice traffic within our network is IP based and gets routed here in the Philippines. She couldn’t have! I’m abso-fucking-lutely doomed.
“um sure! I’m intrigued actually, what kind of information do you need from me?” I replied nervously.
“Well what you are asking of me Mr. Beausoleil is considered sensitive information in our industry and I’m sure you know that but I’m willing to give you SOME information if you talk to my son about MIT.My Son’s a really good kid you see, we’ve already visited Stanford last week but he really wanted to get into MIT. Is it true that the neighborhood’s iffy there in that part of Massachusetts? Isn’t it dangerous?”
“Um excuse me, Ma’am I need to call you back–*click*”
I’m not as badass as I thought I’d be afterall.I had this mental image of a NAVY Seal team leader fumbling over his radio “Murphy! Murphy! Too many civilians, aborting mission.”
pretty cool stuff. i've had my share of similar undertakings in the past.
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