After the brouhaha that is PayPerPost comes Reviewme , a service which improves the original PayPerPost concept and makes it more "moral" by requiring publishers to disclose that their review is a paid advertisement. Another good thing about ReviewMe is that publishers are not required to write positive feedback about the product if they don't feel that it merits one.
The system automatically determines how much a review is worth on your blog using an algorithm that weighs Technorati links and Alexa traffic ranking among other statistics. My only gripe about the service is that using Alexa and Technorati to determine how much a review on a particular blog should cost is unfair. I've successfully managed to submit my personal blog and The Man Blog on ReviewMe but was unable to submit Dashmedia being that it's new and doesn't have enough 'rati or Alexa juice yet. Comparing the statistics of the three blogs I've submitted, I see that Dashmedia gets decent traffic; even more than my personal site. I guess what I'm saying is that Technorati links alone does not give potential advertisers a good picture of how much traffic a site gets; let alone, Alexa, whose stats are rather dated and takes a while to update.
One suggestion: There should be a provision that allows publishers to set how much they'd like to charge for a review on their blog. Afterall, in the end, it's up to the advertiser to determine whether or not the rate set by a publisher is fair.
By the way, as a proof of concept and to get things started, ReviewMe is allocating $25,000 for reviews of their own service. Not a bad way to get things started.
*The above post is a paid advertisement